1: Who we are and purpose of this policy

Masc Inc Apparel is a small business clothing brand hand printed and distributed in the UK.

Your data is held by Masc Inc Apparel.

This privacy policy sets out how we collect, use, and protect any information about you (personal information or personal data) which we may obtain in the course of our retail sales journey.

• Tell you about how your data is used.

• Keep it securely and make it available only to those within the organisation who need to see it. 

• Where your data is processed by other organisations on our behalf, make sure that the processing is clearly defined, secure and governed by a contract.

• Respect your rights over your personal data.

• Inform you about major changes to this policy.

This policy is effective from 1 March 2026.

2: The type of personal data we collect and where we collect it from

As a general rule we only collect data that is directly relevant to our needs. We currently collect and process the following information:

• Information collected directly from you, either as part of a transaction, marketing sign up, enquiry or other interaction with us.

• Personal details, such as name, email address, telephone number, postal address.

• Information about the transactions you have had with Masc.Inc Apparel, such as details of purchases.

• Your opinions, likes and dislikes.

Information we may collect from other sources about you:

• Information from social media platforms which we use for monitoring, research, and analysis.

• Collect any payment card details from online transactions – these are processed by external companies on our behalf.

• Knowingly collect data from children (under 13 years old) without the consent of a parent or guardian. 

3: How we use your personal data

When we collect personal data from you we will tell what we will use it for (usually in a short statement on the form or an information sheet) and provide a link to this policy. 

Data we collect is generally used for the following purposes:

• For general administration.

• For commercial and business transactions.

• To support our charitable aims (including fundraising and due diligence checks).

• To promote the Masc Inc Apparel (including via direct marketing).

• To collect feedback and carry out customer research, via surveys, direct emails or other forms of communication.

• To review and update our services and operation.

• To organise and administer events and services.

• To maintain the security of our sites.

The conditions for using your personal data

Data protection law requires us to have a legal basis (or specific condition) for using your personal data. The ones we use are:

• Because you have given us your direct consent. You can withdraw your consent at any time by contacting us. For example, consenting to direct marketing (see marketing section below) or to the use of cookies on our website.

• Because we need your personal data to fulfil a contract with you. For example, when you make a purchase from the online shop. In these cases we need to use your information to fulfil the contract and provide the goods or services.

• We believe using your data meets our legitimate interests, and its use in this way is reasonable, proportional, not unexpected or unnecessarily intrusive, and does not override your basic rights. For example, we believe it is in our legitimate interests to:

• Carry out customer research, via surveys and analysis of customer and other data.

• Send you emails promoting similar goods and services to ones you have bought from us (if you have not opted out). See Marketing section below.

• Remind you about incomplete transactions.

• Providing you with benefits including the best customer experience we can deliver while also giving us a cost-effective way of reaching new audiences.

4: Marketing

Masc Inc Apparel processes personal information for direct marketing purposes. This is using information about individuals to send them further information about its services, products, events and initiatives.

Masc Inc Apparel direct marketing is carried out by a combination of emails and digital advertising. 

Email Marketing

We will add your email address to our marketing database, so you can receive marketing emails from us when:

• You actively sign up to our marketing list on our website or via other channels.

• You opt in to Marketing (i.e. by ticking a box) when you fill in a form.

• In some instances, when you buy something from us (such as items in the shop) and don’t opt out of marketing when you enter your details.

When filling in your personal details please make sure to read the marketing statement carefully and let us know what you would like to do about marketing. Please be aware that if you don’t consent to receiving marketing emails you may still receive them if you consented at an earlier time. You can always unsubscribe via the link in every email you are sent.

Custom Audiences

When you consent to receive marketing emails, you also consent to us using your email address to create Custom Audiences on Facebook’s (Meta) platforms and other digital advertising platforms such as Google Ads. We use these to:

• ensure those most likely to be interested in what we offer are kept in touch.

This means that when you are added to our mailing list, your email address may be uploaded to the platform (such as Facebook (Meta)).

You may then be shown Masc Inc Apparel advertisements which we believe to be relevant.

Lookalike Audiences

Lookalike Audiences are a method of reaching new people who are most likely to be interested in our events or products because they share similar characteristics to our existing customers. When you sign up for marketing via the above methods, we will also use your email address to create lookalike audiences for paid advertising. We use Facebook (Meta) lookalike audiences to ensure we can reach new customers who are most likely to be interested in our products updated with the latest communications.

Similar to Custom Audiences, when you are added to our mailing list your email address will be uploaded to Facebook (Meta), where it is ‘hashed’ and used to serve adverts to others it deems of a similar audience to yourself.

If a Lookalike Audience is used, we will never see any data of individuals and will never be able to identify individuals who may see our adverts. We use Lookalike Audience data to ensure we are reaching audiences who have a legitimate interest in Masc.Inc Apparel to help us to find new audiences who will support us.

Interest & Behavioural targeting

We will use certain targeting options provided by the digital advertising platforms based on their data, such as Facebook Business Manager, to reach out to users of their platform. You could see an advert from us because you fall into a particular demographic, location, interest, or behavioural group.

To do this we have told the digital advertising provider what type of people we would like to advertise to, for example, an adult with an interest in history. They have then identified you based on the data they hold on users of their platform. We never see any of your data and are not able to identify specific individuals who may then see these adverts.

An important note on future updates to our privacy policy, in line with the evolving privacy landscape: 

• We are aware this area of data protection is currently subject to engagement by the Information Commissioner’s Office (ICO) and regulators in Europe.

• We will continue to actively explore ways to meet the evolving expectation of our members, visitors and customers and regulators.

• We are also committed to keeping you updated in our privacy policy and cookie updates on how to manage your personal data, both on Masc.Inc Apparels website and digital products; and in the wider digital world.

The Legal Bases for Marketing

• For most marketing including digital marketing, we use consent, which you can withdraw at any time

• For emails you can opt out by using our unsubscribe link at the bottom of marketing emails you receive from us.

• By using our cookie consent banner, which helps you to manage your preferences on our website

5: Cookies

A cookie is a tiny text file that contains some information that may be passed back and forth between your browser (e.g. Internet Explorer, Chrome, Firefox, or Safari) and a computer running a website (typically the site that set the cookie). It does not contain any code and cannot do anything. Most websites set cookies and many cannot function properly without them. Typically they just contain an identifier so that the server knows that it has seen this visitor before. This means, for example, that someone can log in to a website and stay logged in, they can set their preferences, or not be repeatedly shown the same information. We use cookies online to enable our website to function.

Cookies can be necessary – i.e. they are needed for a website to function. You cannot refuse these.

Cookies can also be used for functional, performance, and advertising purposes. You will be asked whether you consent to the use of these cookies when you visit the Masc.Inc Apparel site.

6: Social media

To analyse the year-on-year performance of our social media channels, posts, and advertisements, we collect and process information from social media platforms. The data collected could include the following:

• Your name, username, handle, or other identifier.

• The content of the information you have published via that name, username, handle, or other identifier, including posts, comments, opinions, etc.

• Your profile picture or other images or videos that you post or interact with.

• We also monitor social media platforms to answer enquiries about Masc Inc Apparel that you may post.

7. How we store your personal information 

Information will be stored on Masc Inc Apparels in house network.

8. How long we keep your personal information

We keep your information for as long as necessary to fulfil the purpose for which it was collected or to comply with a legal obligation.

Information is securely disposed of. Any digital storage media is always wiped and securely disposed of when it is replaced.

If you have any enquiries about the retention of your information, or if you wish to have your data erased (where possible), please contact us.

9. Contacting us and your data protection rights

Under data protection law you have rights, including:

• Your right of access - You have the right to ask us for copies of your personal information.

• Your right to rectification - You have the right to ask us to rectify personal information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete.

• Your right to erasure - You have the right to ask us to erase your personal information in certain circumstances.

• Your right to restriction of processing - You have the right to ask us to restrict the processing of your personal information in certain circumstances.

• Your right to object to processing - You have the the right to object to the processing of your personal information in certain circumstances.

• Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you, in certain circumstances.

10: How to complain

If you have any concerns about our use of your personal information, you can make a complaint to us at contact us

You can also complain to the Information Commissioner (ICO) if you are unhappy with how we have used your data. The ICO’s address is: Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF.

Helpline telephone number: 0303 123 1113

ICO website